Disclosure: POSadvice.com may earn a referral fee if you purchase through links on this page. This does not affect our independent reviews or rankings.

\n\n

🏢 Corporate • March 2024

Square Rebrands to Block — Your POS Stays Square

Parent company changes name, but Square POS users see zero changes

Block
New Parent Name
Square
POS Brand Unchanged
$0
Impact on Your Setup
📋 What Changed vs What Didn’t
ChangedUnchanged
Company nameSquare Inc → Block IncSquare POS product name
Stock tickerSQ → XYZProcessing rates
StructureBlock = Square + Cash App + TIDALHardware, features, support
🔑 Key Takeaway: Nothing changes for Square POS users. The rebrand is about Block’s larger fintech ecosystem. Your POS works exactly the same.


POSadvice.com — Independent Reviews

Find Your Perfect POS System

Answer 3 quick questions. Get free, no-obligation quotes from top providers matched to your business.

Get Free Quotes →

Takes 2 minutes · No spam · No commitment

Related Reading: For a complete comparison, see our guide to the Best POS System for Small Retail Stores 2026.

\n\n