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Toast POS’s base plan starts at $0/month — but the real cost of running a restaurant on Toast isn’t the software. It’s the add-ons. Toast has built a modular pricing structure where core features are affordable, but the full-featured restaurant operation you actually need costs considerably more. This guide breaks down every Toast add-on, its exact price, and what you’re actually paying over 12 months at a $500K GMV restaurant.

Toast POS Base Plan Pricing (2026)

PlanMonthly CostWhat’s Included
Starter$01 terminal, basic POS, credit card processing, menu management
Point of Sale$69/moUnlimited terminals, basic reporting, employee management
Build Your Own$110+/moCustom module selection — pick the add-ons you need
Restaurant Basics$110/moPOS + Online Ordering + Toast TakeOut integration
Essentials$175/moBasics + Toast Loyalty + Email Marketing
GrowthCustomEssentials + advanced reporting, payroll, scheduling

Toast’s processing fee is 2.49% + $0.15 per card-present transaction (standard rate; negotiated rates available at higher volume). Let’s now break down every add-on module and its price.

Toast Add-Ons: Complete Pricing Breakdown

📱 Toast Online Ordering — $75/month

Adds a branded online ordering page directly on your restaurant’s website. Orders flow directly into your POS — no tablet juggling, no third-party commission. For comparison, DoorDash and Uber Eats charge 15–30% commission on every order. At $5,000/month in online orders, Toast Online Ordering pays for itself vs. a 15% commission platform in the first month.

  • Branded ordering page with your domain
  • Direct POS integration — orders print to KDS/printer automatically
  • Supports scheduled orders, special instructions, tipping
  • No per-order commission (you keep 100% minus payment processing)

🎯 Toast Marketing — $75/month

Email and SMS marketing automation built directly from your Toast customer data. Sends automated campaigns to customers who haven’t visited in 30/60/90 days, birthday offers, and promotional blasts.

  • Automated win-back campaigns (lapsed customers)
  • Birthday and loyalty milestone emails
  • Promotional email blasts to customer list
  • Performance analytics: opens, clicks, revenue attributed

⭐ Toast Loyalty — 0.25% of GMV (minimum ~$25/month)

Toast’s loyalty program charges based on your Gross Merchandise Value — not a flat rate. At $500K annual GMV, that’s $1,250/year ($104/month). This is the most expensive-at-scale add-on Toast offers for growing restaurants.

  • Points-based loyalty customizable to your program rules
  • Integrated with Toast POS — customers earn and redeem at terminal
  • Digital punch cards
  • Loyalty performance reporting

Important: At $500K GMV, Loyalty costs $1,250/year. At $2M GMV, that’s $5,000/year — compare to competitors offering flat-rate loyalty programs.

💳 Toast Payroll & Team Management — $6/employee/month + $110 base

Full restaurant payroll with tip pooling, overtime calculations, and direct deposit. Integrates directly with Toast’s scheduling module and POS clock-in data — no manual data entry.

  • Payroll processing with direct deposit
  • Tip pooling and tip credit calculations
  • Automated overtime calculations
  • W-2 and 1099 year-end processing
  • HR document storage

At 15 employees: $6 × 15 + $110 = $200/month ($2,400/year)

📅 Toast Scheduling — $4/employee/month (included with Payroll)

Drag-and-drop shift scheduling with labor cost forecasting. Shows you labor % in real-time as you build the schedule. Available standalone or bundled with Payroll.

  • Shift templates for consistent scheduling
  • Availability and time-off request management
  • Labor cost % forecasting vs. projected sales
  • Shift trades and manager approval workflow

🖥️ Toast Kiosk — $75/terminal/month

Self-ordering kiosk that reduces front-of-house labor needs and typically increases average ticket size 15–20% (customers add items without social friction). A game-changer for QSR and fast casual.

  • Full menu browsing with images
  • Modifier and combo upsell prompts
  • Integrated payment processing
  • Orders routed directly to kitchen display or printer

📺 Kitchen Display System (KDS) — $25/screen/month

Replaces kitchen printers with digital displays. Color-coded order timing, bump bar control, and station routing (expo, grill, fry stations). Reduces paper costs and ticket loss.

  • Color-coded timing alerts (green → yellow → red as orders age)
  • Multi-station routing
  • Recall and re-fire capability
  • Integration with online orders and kiosk

🗺️ Toast Tables (Reservations & Waitlist) — $50/month

Digital floor plan management with reservation and waitlist integration. Hosts can see table status, turn times, and seat parties from a tablet.

  • Customizable floor plan editor
  • Waitlist text notifications to guests
  • OpenTable and Yelp integration (additional fees may apply)
  • Turn time forecasting for waitlist estimates

🚗 Toast Delivery Services — $75/month

Manages third-party delivery tablet consolidation and Toast’s own delivery dispatch. Integrates orders from DoorDash Drive, Uber Direct, and other delivery providers into a single dashboard.

12-Month Total Cost of Ownership: $500K GMV Restaurant

Let’s model a full-service restaurant doing $500,000/year in revenue, with 15 employees, 1 KDS screen, and key add-ons activated:

Cost ItemMonthlyAnnual
Toast POS (Essentials)$175$2,100
Toast Payroll (15 staff)$200$2,400
Toast Loyalty (0.25% of $41.7K GMV/mo)~$104$1,250
Kitchen Display System (1 screen)$25$300
Toast Tables$50$600
Processing (2.49%+$0.15, avg $30 ticket)~$1,080$12,960
Total Platform Cost~$1,634~$19,610

As a percentage of $500K GMV, Toast’s total platform cost is approximately 3.9% — competitive with most restaurant POS ecosystems at this volume.

Toast vs Square: Add-On Cost Comparison at $500K GMV

FeatureToast Annual CostSquare Annual Cost
POS Software$2,100 (Essentials)$720 (Plus @ $60/mo)
Online Ordering$900 ($75/mo)$0 (free on Plus)
Marketing$900 ($75/mo)$540 ($45/mo)
Loyalty$1,250 (0.25% GMV)$540 ($45/mo)
Payroll (15 staff)$2,400$2,460 ($35 + $5/employee × 15 × 12)
KDS (1 screen)$300$480 ($40/mo)
Processing (same volume)~$12,960~$13,500 (2.6%+$0.10)
Total Annual~$20,810~$18,240

Square comes in ~$2,500/year cheaper at $500K GMV — largely because of flat-rate loyalty vs. Toast’s GMV-based loyalty pricing. At $1M+ GMV, Toast’s loyalty cost advantage comparison shifts further toward Square.

Who Gets the Most Value from Toast Add-Ons?

  • High-volume QSR and fast casual: Kiosk + KDS combination dramatically improves throughput and reduces labor
  • Full-service restaurants: Toast Tables + Payroll creates a complete operational stack
  • Delivery-heavy restaurants: Online Ordering at $75/mo vs. marketplace commissions is a no-brainer
  • Chains and multi-location: Centralized menu management and reporting justify Toast’s premium

Get Toast Pricing for Your Restaurant

Toast’s pricing varies based on volume, terminal count, and specific add-ons. Get a custom quote alongside alternatives to ensure you’re getting the best deal for your operation.


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Related Reading: For a complete comparison, see our guide to the our full Toast POS review for 2026.

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