February 20, 2026  |   

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🍽️ Strategy • September 2023

Why Restaurants Are Ditching Delivery Apps

30% commission is unsustainable — POS-integrated direct ordering is the answer

15-30%
Delivery App Commission
$0
POS Direct Ordering Fee
$3K/mo
Potential Savings
💰 The Commission Problem
PlatformCommissionCost on $30 OrderYour Profit
DoorDash15-30%$4.50-$9.00$1.50-$6.00
Uber Eats15-30%$4.50-$9.00$1.50-$6.00
Grubhub15-25%$4.50-$7.50$3.00-$6.00
Toast Online Ordering0%~$0.75 (processing only)$9.75
Square Online Ordering0%~$0.75 (processing only)$9.75
🔄 The Hybrid Strategy
Most restaurants use a hybrid approach:

  1. Third-party apps for discovery and new customer acquisition
  2. Direct ordering for repeat customers (incentivize with loyalty/discounts)
  3. Goal: Convert 30-50% of third-party customers to direct within 6 months
🔑 Key Takeaway: Don’t abandon delivery apps entirely — use them for new customers. But push repeat customers to your direct ordering channel where you keep 97% instead of 70%.

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Related Reading: For a complete comparison, see our guide to the Toast POS Review 2026: Is It the Best Restaurant POS?.

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