With the ability to create a custom gift card, business owners can now offer clients the option to purchase store credit as a gift for their family or friends. With Nova’s unique system, managers can also create gift cards in excess value of the purchase price (i.e. use the spare to sell a $100 Gift Card for $50). Specify your own terms of use for store credit, retain visitors, and turn them into valued customers. Example: Selling Price = $100 (-) Minimum Price = $90 Margin (Spare) = $10 If an item is marked $100 with a minimum sales price of $90, you have $10 margin (spare) to play with. Of course we want you to keep the $10 potential discount inside your cash drawer. The salesperson could offer a 10% discount to help close the sale, bringing the sale price to $90. But instead, let’s put that money to good use by offering a gift card to the customer. The customer benefits by both purchasing the item and also receiving a gift card. They gain more value because they have not only already shopped at least once at your business, but they are also providing their information to return. The benefit to you is that there is nothing at your location for under $10, so the customers will naturally spend more money at your business, or they’ll give that gift card to a friend and tell them about their great shopping experience with you. And the best part of this? These cards print from the same receipt paper built into the Nova Point of Sale software and costs you nothing but the paper itself. This simple, effective concept generates more revenue, avoids discounting, and promotes additional sales!