When comparing Olo vs SumUp, you’re looking at two distinct approaches to software point-of-sale technology. Olo, rated 4.3/5, offers Multi-location chains wanting unified digital ordering. Meanwhile, SumUp, rated 4.3/5, provides Small businesses and mobile sellers. Let’s dive into the details to help you make an informed decision.
Quick Comparison: Olo vs SumUp
| Feature | Olo | SumUp |
|---|---|---|
| Category | Software | Multi-Industry |
| Starting Price | Enterprise pricing (contact) | $39 (reader) + 2.75% per transaction |
| Rating | 4.3/5 | 4.3/5 |
| Target Business | Mid-Market to Enterprise | Small Business |
| Pricing Model | Subscription | Transaction-based |
| Free Trial | No | No |
| Free Version | No | No |
| Best For | Multi-location chains wanting unified digital ordering | Small businesses and mobile sellers |
Olo Overview
Olo is a leading restaurant ordering and delivery platform powering digital transformation for 700+ brands including Shake Shack, Wingstop, and Denny’s. Provides ordering, dispatch, rails integrations, and guest engagement tools.
Olo is offered by Olo Inc. (founded 2005) based in New York, NY. The system focuses on Quick Service, Fast Casual, Enterprise Chains.
Key Features:
- Digital Ordering
- Delivery Dispatch
- Rails Integration
- Guest Data Platform
- Payment Processing
- Catering
SumUp Overview
SumUp provides mobile payment solutions and card readers for small businesses. Features simple pricing, no monthly fees, and easy setup for accepting card payments on the go.
SumUp is offered by SumUp (founded 2012) based in London, UK. The system focuses on Retail, Service, Mobile Businesses.
Key Features:
- Card Reader
- Mobile Payments
- Invoicing
- Payment Links
- Reporting
- No Monthly Fees
Feature Comparison
Olo Features:
- Digital Ordering
- Delivery Dispatch
- Rails Integration
- Guest Data Platform
- Payment Processing
SumUp Features:
- Card Reader
- Mobile Payments
- Invoicing
- Payment Links
- Reporting
When comparing features, Olo stands out with Powers 700+ restaurant brands, while SumUp differentiates itself with No monthly fees. Your choice should depend on which features align better with your specific business requirements.
Pricing Comparison
| Pricing Aspect | Olo | SumUp |
|---|---|---|
| Starting Price | Enterprise pricing (contact) | $39 (reader) + 2.75% per transaction |
| Pricing Model | Subscription | Transaction-based |
| Price Range | Premium | Budget |
| Free Trial | Not available | Not available |
| Free Version | No | No |
SumUp is more budget-friendly, making it a better choice for cost-conscious businesses. Consider the total cost of ownership including hardware, processing fees, and add-on modules when making your decision.
Pros and Cons
Olo
Pros:
- Powers major restaurant brands
- Comprehensive digital platform
- Strong delivery integrations
- Public company stability
Cons:
- Enterprise-focused pricing
- Complex implementation
- Not for small operations
SumUp
Pros:
- No monthly fees
- Simple flat-rate pricing
- Easy setup
- Portable
Cons:
- Higher per-transaction rate
- Limited POS features
- Basic reporting
Who Should Choose Olo?
Olo is ideal for Multi-location chains wanting unified digital ordering. The system is particularly well-suited for Quick Service, Fast Casual, Enterprise Chains.
However, Olo may not be the best fit for Single-location independent restaurants.
Who Should Choose SumUp?
SumUp is ideal for Small businesses and mobile sellers. The system is particularly well-suited for Retail, Service, Mobile Businesses.
However, SumUp may not be the best fit for High-volume businesses where percentage fees add up.
Our Recommendation
Both Olo and SumUp are solid POS solutions, but they excel in different areas. Choose Olo if you’re Multi-location chains wanting unified digital ordering. Choose SumUp if you’re Small businesses and mobile sellers. We recommend trying demos or free trials of both systems before making your final decision.