In the battle of Grubhub Direct versus Ordermark, both systems bring unique strengths to the table. Grubhub Direct is particularly strong for Restaurants wanting direct ordering with Grubhub delivery, while Ordermark excels at Restaurants managing multiple delivery platforms. Whether you prioritize Commission-free direct orders or Single tablet for all delivery platforms, this comparison covers everything you need to know.
Quick Comparison: Grubhub Direct vs Ordermark
| Feature | Grubhub Direct | Ordermark |
|---|---|---|
| Category | Software | Software |
| Starting Price | Free setup + processing fees | ~$100/month per location |
| Rating | 3.9/5 | 4.1/5 |
| Target Business | Small Business to Mid-Market | Small Business to Enterprise |
| Pricing Model | Transaction-based | Subscription |
| Free Trial | No | No |
| Free Version | Yes | No |
| Best For | Restaurants wanting direct ordering with Grubhub delivery | Restaurants managing multiple delivery platforms |
Grubhub Direct Overview
Grubhub Direct allows restaurants to accept online orders directly through their website without marketplace commissions. Includes order management and optional delivery through Grubhub drivers.
Grubhub Direct is offered by Grubhub (Just Eat Takeaway) (founded 2004) based in Chicago, IL. The system focuses on Restaurants.
Key Features:
- Online Ordering
- Website Integration
- Order Management
- Delivery Option
- Marketing Tools
- Analytics
Ordermark Overview
Ordermark (now part of UrbanPiper) aggregates orders from multiple delivery platforms into a single dashboard and printer. Connects to 400+ POS systems and all major delivery apps like Uber Eats, DoorDash, and Grubhub.
Ordermark is offered by UrbanPiper (formerly Ordermark) (founded 2017) based in Los Angeles, CA. The system focuses on Ghost Kitchens, Delivery-focused Restaurants.
Key Features:
- Order Aggregation
- Multi-platform Management
- POS Integration
- Virtual Brand Support
- Custom Reporting
- Menu Management
Feature Comparison
Grubhub Direct Features:
- Online Ordering
- Website Integration
- Order Management
- Delivery Option
- Marketing Tools
Ordermark Features:
- Order Aggregation
- Multi-platform Management
- POS Integration
- Virtual Brand Support
- Custom Reporting
When comparing features, Grubhub Direct stands out with Commission-free direct orders, while Ordermark differentiates itself with Single tablet for all delivery platforms. Your choice should depend on which features align better with your specific business requirements.
Pricing Comparison
| Pricing Aspect | Grubhub Direct | Ordermark |
|---|---|---|
| Starting Price | Free setup + processing fees | ~$100/month per location |
| Pricing Model | Transaction-based | Subscription |
| Price Range | Budget | Mid-range |
| Free Trial | Not available | Not available |
| Free Version | Yes | No |
Grubhub Direct is more budget-friendly, making it a better choice for cost-conscious businesses. Consider the total cost of ownership including hardware, processing fees, and add-on modules when making your decision.
Pros and Cons
Grubhub Direct
Pros:
- No commission on orders
- Grubhub delivery available
- Marketing support
- Free to set up
Cons:
- Delivery fees apply
- Less known than marketplace
- Limited customization
Ordermark
Pros:
- Connects 400+ POS systems
- Manages all delivery apps from one screen
- Supports multiple virtual brands
- Acquired by UrbanPiper – expanding features
Cons:
- Not a standalone POS
- Best for delivery-heavy operations
- Pricing requires contact
Who Should Choose Grubhub Direct?
Grubhub Direct is ideal for Restaurants wanting direct ordering with Grubhub delivery. The system is particularly well-suited for Restaurants.
However, Grubhub Direct may not be the best fit for Those avoiding third-party delivery platforms.
Who Should Choose Ordermark?
Ordermark is ideal for Restaurants managing multiple delivery platforms. The system is particularly well-suited for Ghost Kitchens, Delivery-focused Restaurants.
However, Ordermark may not be the best fit for Restaurants without significant delivery volume.
Our Recommendation
Both Grubhub Direct and Ordermark are solid POS solutions, but they excel in different areas. Choose Grubhub Direct if you’re Restaurants wanting direct ordering with Grubhub delivery. Choose Ordermark if you’re Restaurants managing multiple delivery platforms. Ordermark has a higher user rating (4.1 vs 3.9). Also, choose Grubhub Direct if you want to start with a free version. We recommend trying demos or free trials of both systems before making your final decision.