Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences, understand how you use the site, and provide personalized experiences.
How We Use Cookies
POSadvice.com uses cookies and similar technologies (pixels, tags, local storage) for the following purposes:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality like security, network management, and accessibility. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| posadvice_consent | Stores your cookie consent preferences | 1 year |
| wordpress_* | WordPress functionality cookies | Session |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
Marketing Cookies
These cookies track visitors across websites to display relevant advertisements and measure ad campaign effectiveness.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_* | Google Ads | Conversion tracking | 90 days |
| _fbp | Advertising and tracking | 3 months | |
| _fbc | Click tracking | 3 months | |
| li_* | B2B advertising | Various |
Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences.
| Cookie Name | Purpose | Duration |
|---|---|---|
| posadvice_preferences | Stores site preferences | 1 year |
| posadvice_wizard | Saves comparison wizard progress | 30 days |
Managing Your Cookie Preferences
Our Cookie Consent Banner
When you first visit our website, you’ll see a cookie consent banner that allows you to:
- Accept All: Enable all cookie categories
- Reject Non-Essential: Only allow essential cookies
- Manage Preferences: Choose specific cookie categories
You can change your preferences at any time by clicking “Manage Cookie Preferences” in the footer or the “Do Not Sell My Personal Information” link (for California residents).
Browser Settings
You can also control cookies through your browser settings:
Opt-Out Links
You can also opt out of specific tracking services:
Google Consent Mode
We use Google Consent Mode v2 to respect your privacy choices. This technology:
- Defaults to privacy-preserving behavior in the EU/EEA until you provide consent
- Adjusts how Google tags behave based on your consent status
- Uses cookieless pings for basic measurement when cookies are rejected
- Enables URL passthrough for improved conversion attribution without cookies
Third-Party Cookies
Some third parties may place cookies on your device when you interact with embedded content or advertisements. We do not control these cookies. Please refer to the third party’s privacy policy for more information:
Updates to This Policy
We may update this Cookie Policy to reflect changes in our practices or for legal reasons. Check back periodically for updates.
Contact Us
If you have questions about our use of cookies, contact us at privacy@posadvice.com.
Last Updated: December 8, 2025