When comparing Grubhub Direct vs Ritual, you’re looking at two distinct approaches to software point-of-sale technology. Grubhub Direct, rated 3.9/5, offers Restaurants wanting direct ordering with Grubhub delivery. Meanwhile, Ritual, rated 4.0/5, provides Urban restaurants serving office workers. Let’s dive into the details to help you make an informed decision.
Quick Comparison: Grubhub Direct vs Ritual
| Feature | Grubhub Direct | Ritual |
|---|---|---|
| Category | Software | Software |
| Starting Price | Free setup + processing fees | Commission per order |
| Rating | 3.9/5 | 4.0/5 |
| Target Business | Small Business to Mid-Market | Small Business to Mid-Market |
| Pricing Model | Transaction-based | Commission-based |
| Free Trial | No | No |
| Free Version | Yes | No |
| Best For | Restaurants wanting direct ordering with Grubhub delivery | Urban restaurants serving office workers |
Grubhub Direct Overview
Grubhub Direct allows restaurants to accept online orders directly through their website without marketplace commissions. Includes order management and optional delivery through Grubhub drivers.
Grubhub Direct is offered by Grubhub (Just Eat Takeaway) (founded 2004) based in Chicago, IL. The system focuses on Restaurants.
Key Features:
- Online Ordering
- Website Integration
- Order Management
- Delivery Option
- Marketing Tools
- Analytics
Ritual Overview
Ritual is a mobile ordering platform for restaurants and cafes. Allows customers to order ahead and skip the line. Features social ordering and office-focused features.
Ritual is offered by Ritual (founded 2014) based in Toronto, Canada. The system focuses on Restaurants, Cafes, Quick Service.
Key Features:
- Mobile Ordering
- Skip-the-line
- Social Ordering
- Marketing
- Analytics
- POS Integration
Feature Comparison
Grubhub Direct Features:
- Online Ordering
- Website Integration
- Order Management
- Delivery Option
- Marketing Tools
Ritual Features:
- Mobile Ordering
- Skip-the-line
- Social Ordering
- Marketing
- Analytics
When comparing features, Grubhub Direct stands out with Commission-free direct orders, while Ritual differentiates itself with Social ordering. Your choice should depend on which features align better with your specific business requirements.
Pricing Comparison
| Pricing Aspect | Grubhub Direct | Ritual |
|---|---|---|
| Starting Price | Free setup + processing fees | Commission per order |
| Pricing Model | Transaction-based | Commission-based |
| Price Range | Budget | Mid-range |
| Free Trial | Not available | Not available |
| Free Version | Yes | No |
Grubhub Direct is more budget-friendly, making it a better choice for cost-conscious businesses. Consider the total cost of ownership including hardware, processing fees, and add-on modules when making your decision.
Pros and Cons
Grubhub Direct
Pros:
- No commission on orders
- Grubhub delivery available
- Marketing support
- Free to set up
Cons:
- Delivery fees apply
- Less known than marketplace
- Limited customization
Ritual
Pros:
- Order-ahead convenience
- Social features
- Office market focus
- Customer acquisition
Cons:
- Commission fees
- App required
- Urban market focus
Who Should Choose Grubhub Direct?
Grubhub Direct is ideal for Restaurants wanting direct ordering with Grubhub delivery. The system is particularly well-suited for Restaurants.
However, Grubhub Direct may not be the best fit for Those avoiding third-party delivery platforms.
Who Should Choose Ritual?
Ritual is ideal for Urban restaurants serving office workers. The system is particularly well-suited for Restaurants, Cafes, Quick Service.
However, Ritual may not be the best fit for Full-service restaurants or rural locations.
Our Recommendation
Both Grubhub Direct and Ritual are solid POS solutions, but they excel in different areas. Choose Grubhub Direct if you’re Restaurants wanting direct ordering with Grubhub delivery. Choose Ritual if you’re Urban restaurants serving office workers. Ritual has a higher user rating (4.0 vs 3.9). Also, choose Grubhub Direct if you want to start with a free version. We recommend trying demos or free trials of both systems before making your final decision.