POS Comparisons

Grubhub Direct vs Popmenu: Which POS Is Better? (2025)

By Mauricio Nov 2, 2025 4 min read

Choosing between Grubhub Direct and Popmenu for your business? Both are popular software solutions, but they serve different needs. Grubhub Direct starts at Free setup + processing fees and is Direct online ordering solution from Grubhub, while Popmenu starts at Contact for pricing and is Restaurant marketing and ordering platform with AI-powered features. This comprehensive comparison will help you decide which POS system is the right fit for your operation.

Quick Comparison: Grubhub Direct vs Popmenu

FeatureGrubhub DirectPopmenu
CategorySoftwareRestaurant
Starting PriceFree setup + processing feesContact for pricing
Rating3.9/54.4/5
Target BusinessSmall Business to Mid-MarketSmall Business to Mid-Market
Pricing ModelTransaction-basedSubscription
Free TrialNoNo
Free VersionYesNo
Best ForRestaurants wanting direct ordering with Grubhub deliveryRestaurants wanting to boost online presence and reduce third-party fees

Grubhub Direct Overview

Grubhub Direct allows restaurants to accept online orders directly through their website without marketplace commissions. Includes order management and optional delivery through Grubhub drivers.

Grubhub Direct is offered by Grubhub (Just Eat Takeaway) (founded 2004) based in Chicago, IL. The system focuses on Restaurants.

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Key Features:

  • Online Ordering
  • Website Integration
  • Order Management
  • Delivery Option
  • Marketing Tools
  • Analytics

Popmenu Overview

Popmenu is a restaurant technology platform combining digital marketing, online ordering, and on-premise technologies with AI automation. Serving 10,000+ restaurants in the US, UK, and Canada with interactive menus, website design, and marketing tools.

Popmenu is offered by Popmenu (founded 2016) based in Atlanta, GA. The system focuses on Full Service, Casual Dining, Fine Dining.

Key Features:

  • Interactive Menus
  • Online Ordering
  • Website Design
  • AI Phone Answering
  • Email Marketing
  • Loyalty Programs

Feature Comparison

Grubhub Direct Features:

  • Online Ordering
  • Website Integration
  • Order Management
  • Delivery Option
  • Marketing Tools

Popmenu Features:

  • Interactive Menus
  • Online Ordering
  • Website Design
  • AI Phone Answering
  • Email Marketing

When comparing features, Grubhub Direct stands out with Commission-free direct orders, while Popmenu differentiates itself with AI-powered phone ordering. Your choice should depend on which features align better with your specific business requirements.

Pricing Comparison

Pricing AspectGrubhub DirectPopmenu
Starting PriceFree setup + processing feesContact for pricing
Pricing ModelTransaction-basedSubscription
Price RangeBudgetMid-range to Premium
Free TrialNot availableNot available
Free VersionYesNo

Grubhub Direct is more budget-friendly, making it a better choice for cost-conscious businesses. Consider the total cost of ownership including hardware, processing fees, and add-on modules when making your decision.

Pros and Cons

Grubhub Direct

Pros:

  • No commission on orders
  • Grubhub delivery available
  • Marketing support
  • Free to set up

Cons:

  • Delivery fees apply
  • Less known than marketplace
  • Limited customization

Popmenu

Pros:

  • AI fields calls 24/7
  • Helps rank high on Google
  • No third-party fees on direct orders
  • Beautiful interactive menus

Cons:

  • Custom pricing requires sales call
  • May be overkill for small operations
  • Learning curve for all features

Who Should Choose Grubhub Direct?

Grubhub Direct is ideal for Restaurants wanting direct ordering with Grubhub delivery. The system is particularly well-suited for Restaurants.

However, Grubhub Direct may not be the best fit for Those avoiding third-party delivery platforms.

Who Should Choose Popmenu?

Popmenu is ideal for Restaurants wanting to boost online presence and reduce third-party fees. The system is particularly well-suited for Full Service, Casual Dining, Fine Dining.

However, Popmenu may not be the best fit for Restaurants not focused on digital marketing.

Our Recommendation

Both Grubhub Direct and Popmenu are solid POS solutions, but they excel in different areas. Choose Grubhub Direct if you’re Restaurants wanting direct ordering with Grubhub delivery. Choose Popmenu if you’re Restaurants wanting to boost online presence and reduce third-party fees. Popmenu has a higher user rating (4.4 vs 3.9). Also, choose Grubhub Direct if you want to start with a free version. We recommend trying demos or free trials of both systems before making your final decision.